Mumbai: In a major step towards strengthening financial literacy and expanding insurance penetration across India, Shri Ajay Seth, Chairman of the Insurance Regulatory and Development Authority of India (IRDAI), unveiled a Consumer Awareness Comic Book Series aimed at simplifying life insurance concepts for the general public.
The initiative, launched on the occasion of National Insurance Awareness Day, brings together the life insurance industry under the shared vision of ‘Insurance for All’ by making insurance more accessible, understandable and relevant for Indian consumers.
The comic book series has been designed to demystify complex life insurance concepts such as the Married Women’s Property (MWP) Act, Waiver of Premium (WoP) and Critical Illness Riders through engaging storytelling rather than technical explanations. The series follows the journey of a young life insurance advisor, Supriya, using relatable real-life situations to help readers understand how timely financial decisions can secure their future.
Speaking at the launch, Kamlesh Rao, Chairperson, Insurance Awareness Committee (IAC-Life), said that financial preparedness is becoming increasingly important as India moves towards a more inclusive and sustainable economy.
“The vision of ‘Insurance for All’ goes beyond increasing insurance penetration. It is about making financial protection an integral part of every Indian family’s financial planning. The Consumer Awareness Comic Book Series is an important step in
bringing insurance closer to consumers through an innovative and relatable approach,” Rao said.
He also highlighted the progress made under the second phase of the ‘Sabse Pehle Life Insurance’ campaign and outlined the committee’s future priorities to further strengthen insurance awareness and consumer engagement.
Aditya Gupta, Secretary General, Life Insurance Council, emphasized that the industry’s next phase of growth depends on making insurance conversations simpler and more relatable.
“Life insurance is a promise that helps individuals and families remain financially prepared for life’s uncertainties. This comic book series is an innovative effort to build awareness through storytelling and strengthen consumer trust in life insurance as an essential financial planning tool,” Gupta said.
Despite steady growth in the life insurance sector, industry leaders acknowledged that many Indian households remain financially vulnerable due to inadequate insurance coverage. They stressed that increasing awareness and improving financial literacy will be critical to bridging India’s protection gap.
The launch also featured a panel discussion titled “India Asks: Why Prioritize Life Insurance?” featuring Kamlesh Rao, Siddhartha Mohanty (LIC Chairman) (if referring to LIC leadership, verify official designation), Sameer Bansal (MD & CEO, PNB MetLife) and Rushabh Gandhi (MD & CEO, IndiaFirst Life Insurance). The discussion, moderated by financial journalist Sonia Shenoy, focused on the growing importance of life insurance in ensuring financial security and encouraging wider adoption across the country.
The event comes amid strong momentum in India’s life insurance industry. During FY26, the sector recorded a 15.7% year-on-year growth in New Business Premium (NBP) while issuing more than 2.83 crore life insurance policies, reflecting rising consumer engagement. However, industry stakeholders noted that insurance penetration still lags behind the country’s economic growth, underscoring the need for sustained awareness initiatives.
The Consumer Awareness Comic Book Series is expected to support IRDAI’s long-term objective of making insurance literacy more accessible and helping more Indian families make informed financial protection decisions, reinforcing the national vision of ‘Insurance for All’.
