Renowned global fashion brand Nautica, part of the Flipkart Group in India, launched its new retail store in Pune at the Phoenix Marketcity Mall in Viman Nagar. Bollywood heartthrob Dino Morea was super excited to be at the launch of this new store as he truly believes that Nautica provides comfort and style to its customers. He browsed the new styles and was amazed to see the modern and unique styles that draw inspiration from the essence of the water. With this launch, Nautica caters to a growing market need, with high-quality fashion that delivers versatility and comfort, with over 150+ exclusive styles on display. This includes a wide range of Men’s T-shirts, Shirts, Denims, Trousers, Shorts, Masks and Caps – which has something special for every consumer in this new year.
The 810 sq.ft. Nautica store has been designed with a cityscape concept, while staying true to its heritage of being inspired by the sea. Maintaining all safety standards in line with Government norms, the store creates a re-imagined nautical environment for customers, with references to a modern city life. The store has an open façade with slatwall interiors, which gives the feeling of being on a ship. Elements like anchors and boats, painted in royal white colour, are displayed at the store. The highlights from the large selection for men includes the Navtech range of T-Shirts and Modal Jeans. Navtech T-shirts are made from moisture-wicking fabric designed to keep your body cool and dry. The Nautica modal denims are eco-friendly as well as stretchable.
In August 2019, The Flipkart Group, partnered with the Authentic Brands Group to license and distribute the fashion brand Nautica in India on Flipkart and Myntra.