Bringing variety to breakfast, Quaker India launched first-of-its-kind food flavour innovation – Quaker Oats with Flavour Mix. Theunique ‘Made for India’ innovation brings plain oats with 2 different flavours – Homestyle Masala and Tangy Tomato – in one pack to offer consumers tasty and convenient ways to consume oats.
Consumers, especially millennials, today are increasingly adopting ‘mindful eating’ as they seek nutritious and versatile food options without compromising on taste. With people spending more time indoors over the last few months, food and nutrition have become an even bigger priority, with consumers focusing on ingredients, nutritional value, etc. In this context, breakfast – the first meal of the day – has become an important ritual for many people, especially youngsters, as it helps them power through the day. What they are looking for are options that are nutritious, yet tasty and easy to prepare.
As per a recent research study, millennials prefer ‘savoury’ options for breakfast and over 90% sales of the Oats market is dominated by ‘masala’ and ‘tomato’ flavours. Millennials are also looking for variety in breakfast along with additions of various suggested accompaniments or garnishes that can be used at their own will. Tapping into this consumer preference and accelerating the food flavour innovation, Quaker Oats with Flavour Mix allows consumers to whip up a quick and easy to make tasty oat-a-licious meal.
With Quaker Oats with Flavour Mix, consumers can now enjoy oats in a ‘masaledar’ or ‘tangy’ way or simply add their own twist of taste to it. This gives consumers the liberty to make Quaker Oats tasty and new every day.
Commenting on the launch, Sonam Vij, Associate Director and Brand Head- Quaker, PepsiCo India said, “As one of the leading brands in the category, we at Quaker Oats follow an innovation-first approach and are determined to deliver on consumers’ preference for nutritious yet tasty breakfast options. After extensive research, we have introduced Quaker Oats with Flavour Mix, giving consumers the opportunity to harness the power of oats in a tasty and indulgent manner. Consumers can now use the delicious ‘Homestyle Masala’ and ‘Tangy Tomato’ flavour sachets that come along with their favourite Quaker Oats to whip up a tasty preparation of their choice. We hope that with the launch of our latest offering, consumers will enjoy Quaker Oats in a new way, every day.”
Priced at INR 49, Quaker Oats with Flavour Mix (200gm), which serves 4, is available on leading retail and e-commerce platforms across India. A 360-degree campaign will be launched by the brand for the flavour innovation.