Across the globe, leisure travel is making a steady comeback. According to OYO’s recent consumer survey, approximately 57% of consumers mentioned their next trip would be for leisure, compared to 43% of respondents who are likely to travel for business.
Given this high demand for leisure travel and its customer ratings and reviews, OYO Hotels & Homes reveals its most-sought after 150+ leisure properties with the #EscapeRoutes catalog. These properties follow OYO’s ISO-certified quality management standards, with Sanitised Before Your Eyes and Contactless Check-in offerings. Other amenities include an in-house dining feature, great views and access to WiFi.
OYO’s top 12 leisure destinations account for 55% of demand across India. These destinations are mainly spread across beach destinations, heritage cities, and religious or spiritual ‘holy cities’ of India. Jaipur, Udaipur and Agra. For pilgrimage seekers, Puri, Vrindavan, Tirupati, Shirdi and Varanasi are the highest-ranked destinations. Currently, the hotel chain is witnessing the highest demand for Goa and Himachal Pradesh for 30th December 2020 and 01st January 2021. In 2021, OYO expects Jaipur, Goa and Kochi to continue reigning as India’s top leisure destinations.
Owing to the high demand for beach destinations across the country, OYO has rolled out its ‘Chal Beach Chalein.’ campaign this week. Earlier this year, when India’s most scenic hill stations opened their borders to welcome tourists once again, OYO launched a fun ‘Chal Pahad’ campaign that was well received by consumers across the country.
Yatish Jain, Head of Online Revenue and Marketing, South Asia – OYO Hotels & Homes said, Indians are increasingly opting for destinations that are closer to home or even exploring off-beat destinations in an attempt to beat the this has further contributed to the rising demand for leisure travel.
He added, “In our attempt to make the discovery of hidden gems with quality and affordable and safe stays easier for our customers as well as support our asset partners.