OnePlus, the leading global technology company, has expanded its presence in Pune with the launch of three new mini OnePlus Experience Stores. These stores are located in high traction areas of the city across Hadapsar, Visharantwadi and Sadashiv Peth.
The new retail concept has been curated to expand OnePlus’ retail footprint and provide consumers an opportunity to gain an intimate retail experience directly with the brand, along with the ease of access to OnePlus products. With the Mini OnePlus Experience Stores, the brand also seeks to penetrate deeper into the Indian market, beyond metro cities, expanding towards tier 2 regions and beyond.
The Mini OnePlus Experience Stores range from 200-500 sq. ft. and will retail all OnePlus smartphones and accessories including the newly launched OnePlus 8T 5G and the OnePlus Nord. Post debuting this new retail format in Pune,OnePlus aims to open 11 more such stores over the next six months and bring its global premium user experience to offline consumers across the country by giving them a hands-on experience with OnePlus devices.
Pune is one of OnePlus’ fastest-growing markets and is already home to three of its large format Experience Stores. The launch of these three new Mini Experience Stores will further strengthen the brand’s presence in this market.
Commenting on the new store launches, Vikas Agarwal, General Manager India, OnePlus said,“We have been constantly focused on bringing our distinguished premium experience to users across the country. In order to build close offline touchpoints with our community, we have customized our retail approach to suit different markets and are happy to debut our Mini Experience Stores in Pune, a key success market for OnePlus.”
Safety is of paramount importance and OnePlus has deployed stringent hygiene practices as per the government protocol. These health safety measures include thorough sanitization of store premises, social distancing measures, frequent staff temperature checks as well as mandatory use of masks.
In line with its ongoing focus towards the India market, OnePlus has also committed INR 100 crores investment towards deeper market penetration by taking its premium offline experience beyond metro cities and expanding the brand’s reach through new retail partnerships. OnePlus currently has over 5000 offline stores with plans to scale up to 8000+ stores. At present, OnePlus has 80+ service centres across 60+ cities and will expand its presence to 100 cities by next year.