With an aim to extend e-commerce benefits to traditional retail businesses, Flipkart’s independent value-driven platform, 2GUD announced the launch of 2GUD Local – Bringing India’s Favorite Shopping Centers Online. The new format will offer offline stores, brands and shopping destinations an opportunity to unlock the benefits of technology and the social commerce hybrid retail model to reach millions of pan India consumers. 2GUD Local will enable local stores (single brand or multi-brand stores and other shopping destinations) and retailers to expand their digital footprint to connect more effectively with their consumers.
Through long-format videos shot within store premises by influencers, coupled with engaging narratives and conversations, 2GUD Local partner stores will be able to showcase their latest products and collections and offer them to online users. 2GUD Local will assist stores in many important areas, including cataloging, consumer fulfillment, advertising, and marketing. It will provide them with an additional channel for sales and access to new geographies for consumer acquisition.
In light of the pandemic, as consumers continue to stay indoors and take safety and precautionary measures, 2GUD Local enables them to shop for their needs and favorite products from their regular stores virtually within the safety of their homes. Consumers can even check out those products that were earlier unavailable to them due to reach or availability. 2GUD Local kick starts its efforts to digitize offline brands with KLM Fashion Mall in Bengaluru.
Chanakya Gupta, Head of 2GUD, Flipkart, said, “Value spending and convenience are becoming key aspects of online shopping experiences. We have launched 2GUD Local to help local brands leverage traffic on our already-popular marketplace and take their offerings to a pan-India market. Audience engagement on our platform is very high, and it will allow brands to have more facetime with shoppers. 2GUD Local will enable them to offer as close to an in-store experience as they can, online. We look forward to partnering with more local partner brands and serving consumers across the country in times when social distancing is of utmost importance.”
Being a part of 2GUD Local, Prasad Chalavadi, Founder and CMD, KLM Fashion Mall said, “2GUD is an exceptional platform that can be leveraged by regional retailers to seamlessly capture a large number of customers. KLM Fashion Mall’s association with 2GUD is sure to be successful, which benefits us in far-reaching to our customers.”
Launched in 2017, KLM Fashion Mall has expanded its reach through 17 showrooms in the last 3 years. They were also awarded as the ‘Affordable Store of the Year’ by Times Icon. KLM Fashion Mall is known to provide value-driven offers throughout the year and is considered a ‘pocket-friendly’ choice for consumers looking for the best prices, wide range and fine quality.
E-commerce has stirred a significant revolution in the retail industry. It has enabled small brands and local players to reach consumers at a time where they are opting for contactless shopping experiences, doorstep delivery, easy billing, personalized offers and curated selections. 2GUD Local is currently available on the app and m-site.
2GUD currently covers more than 600 product segments and offers both new and refurbished products. The platform has more than a million consumers across more than 15,000 PIN codes in India.