Flipkart group has launched grocery services in Pune which will now provide customers in the city access to high-quality daily essentials at attractive prices while ensuring their safety through doorstep delivery.
Flipkart Grocery offers over 7000 products across 200+ categories – ranging from daily household supplies, staples, snacks & beverages, confectionery, personal care, and much more. Flipkart’s grocery offering is backed by an intuitive user experience through voice-enabled shopping for groceries, credit offerings, and open box deliveries.
With the help of Flipkart’s newly launched and dedicated grocery fulfillment center in Pune, the marketplace will bring the ease of online grocery shopping to users in Pune as well as the neighboring city of Aurangabad through a satellite-expansion marketplace model which will service 60+ pin codes in the regions.
The Pune grocery fulfilment centre is spread across an area of nearly 72,000 square feet and can manage over 6,000 orders a day. The facility has also created over a thousand direct and indirect job opportunities, leading to a boost in local employment and economy.
Smrithi Ravichandran, Vice President – Grocery, Flipkart, said, “We are very excited to bring grocery service to Pune and Aurangabad. Grocery continues to be one of the fastest-growing categories for us, with the increase in demand for quality food and household supplies. We have also invested in scaling up our grocery operations across the country, strengthening ecosystem partnerships, thus ensuring a seamless grocery shopping experience through an expansive product selection, robust supply chain, and smooth in-app experience for consumers. We have also witnessed increased demand for groceries from tier 2 cities in the past year, fuelled by an increasing preference from customers for contactless shopping from the safety and comfort of their homes.”
E-commerce has emerged as a safe means of purchase and the launch of grocery on the marketplace will augment Flipkart’s capabilities to cater to the e-grocery needs of consumers across Pune and Aurangabad, including first-time e-commerce users.
Throughout the pandemic, the Flipkart Group’s efforts have been to prioritise the safety of supply chain and delivery executives and customers. By delivering to customers across the country, thousands of delivery heroes have been able to keep customers safe by reducing the need for them to step out of their homes to buy products. At the same time, Flipkart has been able to help lakhs of sellers/MSMEs keep their businesses operational by offering a lively marketplace for them to sell their products, in the process creating lakhs of much-needed jobs.
With the rising number of cases lately, Flipkart continues to follow the highest safety and SOPs that are developed and institutionalised over the last several months.