Joy e-bike, a frontrunner in the Electric bike space, has entered into a partnership with IPL franchise team Chennai Super Kings (CSK) for the IPL season 2021. Joy e-bike will be the official retail Electric Vehicle partner for the team. To spear the electric vehicle market and spread the IPL fever, Joy e-bike is all set to launch a new digital campaign titled #WhistlePoduWithJoye in line with the brand ethos.
The new campaign is aimed at communicating that Joy e-bike has been transforming the EV scenario in India and the way an everyday Indian commute. This has been possible through their contribution to the clean energy sector and social responsibilities over time with the support of the huge customer base that has expanded manifold through the years. The campaign will kickstart with the IPL season on the major social media and OTT platforms.
Mr. Yatin Gupte, Chairman and Managing Director, Wardwizard Group said, “We are excited to partner with CSK. Through this association, ‘As the official electric vehicle partner of the CSK team’, we aim to create awareness for clean energy resources and reach likeminded audiences by creating a community which is more focused towards sustainable living. By placing our brand with one of the most celebrated teams in the league, Joy e-bike is set to capture the fans of the game and team CSK in particular.”
Chennai Super Kings CEO Mr. K S Viswanathan said “”We welcome Joy e-bikes to CSK family of partners on our digital platform. CSK not only has a large fanbase but the most engaged fans on digital platform. We will continue to build on that through our partnership with Joy e-bikes and their campaign #WhistlePoduWithJoye across our digital and social media footprint. ”
Under the Make in India Initiative, the company has been a pioneer in launching their first- ever OEM plant in Vadodara, Gujarat. The plant was inaugurated by Honourable Home Minister Shri Amit Shah, getting the nation a step closer to Atmanirbhar Bharat. Through their newly launched manufacturing unit they aim to empower thousands of entrepreneurs all across the nation and create employment opportunities during this grim time of the COVID pandemic. Along with the OEM plant, the brand has also launched not one but 4 new highspeed electric bikes laced with the latest EV technologies such as AI, IoT sensors making their mark in the clean energy domain. With a strong presence in India and Africa, through these launches, the company is all set to break the international markets with their cutting- edge technology and impeccable made in India products.